By the time most of their clients would have finished Email Database work and re-opened their personal mail, the company's email will have gotten lost in the inbox, after 24 hours, the chances of the email being seen or open are zero to none. HEADLINE - The company did not give enough thought to their headline. Everyday, thousands upon thousands of companies Email Database send out promotional emails to their clients, fighting against all their competitors for the user's custom. In order to stand out, XYZ should have used a more catchy headline. Granted, it was to the point, but not unique enough. The company had to think of their intended audience more, their headline was their one and only chance to connect.
Due to the type of product they sell, it is highly unlikely Email Database that all readers are looking to buy furniture right now. Seeing the company name and the headline, most people will have shunned the email off, saying o themselves that they are not looking for Email Database furniture right now. In order for the open rate to have been increased in this instance, the headline should have been less generic and much more engaging. CONTENT - XYZ made another fatal error when inputting the content into the email. The first mistake they made was that their call to action button and coupon were at the bottom of the page.
The content should have been more clear and encouraging. The Email Database company included far too much text in their email, they did not consider the fact that most people will quickly flick through their mail and are immediately put off by long, drawn out paragraphs of text. The few words that would have been chosen should have been put right next to the call to action Email Database button, and should have tempted an immediate call to action. It is also highly likely that most people opened their email on a mobile or even tablet. XYZ should have opened the mail on a mobile before it was sent to see how the message was displayed.